Staff + Board

Nicole Freedman

Executive Director (she/her)   
nicole@nemba.org

Our newest addition to the team, Nicole has been steeped in bicycling since graduating from Stanford University and declaring "I'm going to be a professional cyclist", to which everyone responded "Get a real job!". She spent a decade racing professionally on the road which included competing for the United States in the 2000 Olympics in Sidney.

After wrapping up her racing career, she transitioned to work for Mayor Thomas Menino as Boston's Director of Bicycle Programs from 2008-2015 where she helped launch one of the first bike share systems in the United States and tackle Boston's reputation as the worst city for cycling in the country. During her tenure, Boston was rated as high as 2nd in the country for cycling, although the rating was alphabetical.

Nicole is passionate about teaching people to fall in love with cycling (whether teaching clinics, coaching teams or leading rides) and is ill-disposed to doing any mechanics/maintenance on her bicycles. Nicole is thrilled to work with NEMBA staff and members to lead the organization into its next chapter.

Mick Ferraro

Membership & Outreach Dir. (he/him)
mick@nemba.org

Mick brings a passion for bikes to the NEMBA team that dates back to chasing his brothers on his GT Pro BMX Bike in the 80’s. With his first mountain bike race in the mid 90’s 24 HR. Granny Gear races, it was clear that the mountain bike would be a part of of his life forever.

A member of NEMBA since 2006 and a former member of NEMBA Racing, Mick has continued to race and ride throughout the US. Today, he shares his passion for mountain biking and the outdoors as an advocate for the growth of our sport. As a former CCAP mountain bike coach and parent of twin 13 yr old boys; building a future with great trails, access and advocacy is key to the future with NEMBA.

Originally from Maryland, Mick is a graduate of Greensboro College (NC). He and his wife Mia, reside in Simsbury with those twin boys, Hudson and Hendrix.

Bill Boles

Community Engagement (he/him) 
bill@nemba.org

Bill has been around since the founding of NEMBA. Taking part in the crucial early meetings that set the tone for mountain bike access in our region.

A graduate of Stonehill College he’s a lifelong resident of Massachusetts and worked for the Boston Globe for 36 years. He wrote the “Old Coot” column in Dirt Rag magazine for 15 years. Over the years he was NEMBA’s president twice. And after his retirement from journalism, he volunteered for NEMBA and was later hired as Director of Outreach and man of many hats. His passion for riding and leading rides, especially kid’s rides, has not diminished. Bill is excited about the direction that NEMBA is going and sees a bright future for MTB in New England.