NEMBA Hires Nicole Freedman as Next Executive Director

Wednesday, September 7, 2022

The New England Mountain Bike Association (NEMBA) is very pleased to announce that Nicole Freedman has been selected as our next Executive Director. Nicole is a former Olympic cyclist, urban planner, and well-known cycling advocate. She will be taking over the role in late-September.

Acton, MA / September 7, 2022 – Nicole Freedman comes to NEMBA with a wealth of cycling, advocacy, and administrative experience.  She is a former US National Cycling Champion, and a former member of the 2000 US Olympic team where she competed as a road cyclist. She continued to coach competitive cycling for the next 20 years.  With a strong background as a cyclist, and formal training as an Urban Planner, she was selected to the unique position with the City of Boston as Boston’s Bike Czar in 2008 (officially the Director of Boston’s Bike Programs).  In this position she helped to transform the City of Boston into a bicycle-friendly hub by establishing bike lanes across the city and launching Boston’s bike share program.

Nicole’s love of Mountain Biking and skills as a seasoned advocate lead her to a position as the Executive Director of Maine Huts and Trails in 2012.  She has most recently held the position of Director of Transportation Planning for the City of Newton where she has worked to increase cycling infrastructure and develop extensive fundraising initiatives for transportation projects.

Nicole brings strong experience with fundraising and program development. Many of the programs she developed in her professional capacity have been award winning.  She has a lifelong passion for cycling and is an extremely experienced leader committed to diversity and inclusion.  

“Nicole brings an amazing set of skills, deep cycling community experience across multiple disciplines, and broad cycling industry knowledge, to continue the growth and trajectories of NEMBA started by Travis Counsell that are helping to increase accessibility, diversity, participation, and opportunities for all types of mountain bikers throughout New England” -Adam Glick, NEMBA Board Chairman.

NEMBA conducted a thorough and extensive candidate search that produced over two dozen highly qualified candidates from across the country.  The search committee was impressed with the experience and passion of all the candidates.  

“Nicole stood out as a candidate because of her established connection to cycling advocacy and understanding of how to bring about change in a growing organization” -Mary McCarthy, Board Member.

“NEMBA graciously invited VMBA to participate in their search for a new ED, and I couldn't be more delighted with their selection. Nicole brings an incredible level of energy and expertise that will be invaluable - both in leading NEMBA into its next 35 years and in helping grow mountain biking throughout the Northeast." 
-Nick Bennette, Executive Director of the Vermont Mountain Bike Association (VMBA)

NEMBA would like to thank our outgoing Executive Director, Travis Counsell.  His knowledge and guidance is second only to the passion and energy that he brought to this position.  We will miss his leadership but wish him success as he returns to Hawaii to continue his career in cycling advocacy. We are deeply grateful to Travis for his generous commitment to assist Nicole with this vital transition - including introducing her to major NEMBA partners and peer organizations. 

“Travis came in at a critical transition time for NEMBA and was instrumental in our organizational growth by expanding our professional staff and increasing membership.” -Tom Grimble, Board Member.

The New England Mountain Biking Association is a recreational trails advocacy organization with 32 chapters throughout New England and over 7,000 members. Our mission is to promote the best that mountain biking has to offer, steward the trail systems where we recreate, and preserve open space. We are an educational 501(c)3 non-profit.

Contact: Adam Glick, President, NEMBA
Phone:  ‭(978) 635-1718‬